Strategic Business Plan for Crowne Plaza Hotel - Spartan Public Engagment Map

Developed an innovative strategy to increase bookings and revenues for the Crowne Plaza Hotel in Delta Township. The target area was Tri-County. Six senior teams developed six distinct strategic initiatives â€’ including DEI opportunities.

Click the tags below to find more projects in an area of interest, or by faculty in a college.

The catalog contains 89 projects related to 'Business and Industrial Development'. Click to view them. Business and Industrial Development 89
The catalog contains 221 projects related to 'Community and Economic Development'. Click to view them. Community and Economic Development 221
The catalog contains 130 projects related to 'Cultural Institutions and Programs'. Click to view them. Cultural Institutions and Programs 130
The catalog contains 316 projects related to 'Diversity, Equity, and Inclusion'. Click to view them. Diversity, Equity, and Inclusion 316
The catalog contains 14 projects by faculty in Eli Broad College of Business. Click to view them. Eli Broad College of Business 14

Project Contact:

Bonnie Knutson
The School Of Hospitality Business
Eli Broad College of Business
drbonnie@msu.edu

Partners

Crowne Plaza Hotel
Crowne Plaza Hotel

Report of calendar year 2022 activity.